For Verified Impact Partners

Thank you for your partnership as a Verified Impact Partner. The work you do helps us truly realize the power of our community. We look forward to all the progress we can make together through hard work, smart decisions, and the tenacity to do the most good possible.

Proud to Partner

We hope you are proud to identify as a Verified Impact Partner. Applying for and receiving a United Way grant means that you are one of the best at what you do. Your program stood the test of critical and smart community members, financial reviews, and strategic alignment to our mission and rose to the top – that makes you “verified”. “Impact” is our common goal – we both want to change lives for our neighbors in poverty. And “partner” is because we can only do it together – through shared connections, shared ideas and solutions, and shared resources. Thank you for what you do! And for putting in hard work with us!

 

Resources

Logos & Emblems

United Way of Cass-Clay logo

Verified Impact Partner emblem

Messages

Our website has great messages throughout we invite you to borrow. Check out About United Way of Cass-Clay!

Sample Message: We are excited to announce we have received a grant from United Way of Cass-Clay for our [insert name] program making us a United Way Verified Impact Partner. We look forward to the [statement about those you can serve with the funding]. Thank you, United Way donors!

About Bold Goal 1

Sample Message: We are excited to be a Verified Impact Partner though United Way and work together to preventing hunger/homelessness in our community.

About Bold Goal 2

Sample Message: In partnership with United Way, our [name of program] is helping over [stat] children get access to quality childcare. Thanks for trusting us, United Way, as a Verified Impact Partner to help make our community a better place for all kids to grow up! 

About Bold Goal 3

Sample Message: Strengthening families is important work to make a strong community. As a Verified Impact Partner with United Way, we are able to help families struggling with mental health challenges get the support they need for a brighter future. 

Social Media

Our Handles:
Facebook and LinkedIn: United Way of Cass-Clay
Twitter: @UnitedWayFargo
Instagram: @unitedwaycassclay

Best Practices:

  • Include a photo to generate more impressions.
  • Be conversational in your writing. Think about our companies as friends rather than business partners. (We think of you that way!)
  • Engage your audience through a question or their opinion.

News Media

Our United Way team is happy to help with news media activities. If you are able to proactively notify our team, we can certainly provide a quote, data, or other helpful context and information to include in the media story. Our team may also be able to amplify the message, understanding, and visibility of the story through sharing it on our channels and highlighting our partnership.

Impact Stories

A powerful way to show the results and impact of our collective work is through stories of those who have been impacted. Here are some best practices when it comes to finding and engaging stories.

Choosing Stories

  • Compelling and simple.
  • Think about the perception of those that don’t live daily in the work. Is it a good example of what is happening that can help other’s understand.
  • Make sure your organization’s leaders support sharing the story.

Engaging Clients About Stories

  • Don’t assume the client won’t want to share. Sometimes they find sharing as a way they can help others.
  • Be objective when you ask. Factually state the opportunity. Be clear their participation or non-participation does not affect the services/care/support they will receive.
  • If they don’t want to personally participate, learn more about why. If they don’t want their names used or be on camera/photos, could their story can be anonymous and their names and some details can be changed, or could their care team speak about their story?
  • Have the client sign a consent.